Zapplication:
New, online system sweeping the art-fair nation
By Arthur Edwards
Everything was going just fine.
My wife, Raquel, and I were coming to the end of our rookie summer on the art-fair circuit, and we were overjoyed with the results. We’d traveled from our home in Ashland, Oregon, to art fairs all over the West, discovering that there was a market for Raquel’s fine art photography if we were willing to put in the long miles and hard work to get to it. Despite our fear of giving up our day jobs, we’d found a happier life amongst the opens skies, talented artists and white Caravan tents of the art-fair world. And, best of all, our product was selling. We were enjoying the fruits of our new existence - traveling, working out of doors and for ourselves, and living off our creative work. For a first year in a new life, we couldn’t have asked for more.
But change was on the horizon, as our fellow artists warned us, a change so chilling that its name could be spoken only in hushed whispers.
"Get ready," they said, "for ‘Zapplication.’"
What’s Zapplication?" we asked.
Zapplication, or Zapp, they said, would be the new way to apply for many of the big art fairs in 2005, a method that would eventually sweep the art-fair market, whether we liked it or not. The process would be entirely digital - no more applications to be filled out manually or slides to be mailed. All your slides would be stored on Zapplication’s Web site (www.zapplication.org) and transferred to jury committees via the Internet.
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