MARKETING MANEUVERS _____
When should artists get show refunds?
By Mike Albin
Normally when writing this column, I try to help other artists sell their work by offering marketing and sales advice. This month is a bit different, however, because there is a topic that has been bothering me, and from the letters I’ve received, I know it’s been bothering a lot of you, too.
Although the issue of refund policies — or I should say the lack thereof — has been a heated topic for a while, I came up with the idea to write about it after reading the letter to the editor in the March issue from Steve Terlizzese. Steve was very upset that after canceling his space at Fairhope, Alabama’s Downtown Arts & Crafts Festival the day after receiving his acceptance and five months before the show, Fairhope still cashed his check and refused to give a refund. Obviously, Fairhope was able to call someone off the waiting list and fill that spot, allowing the committee to collect two booth fees for the same spot. This is what bothers most of us artists.
There are two sides to every argument, though, and I am trying to present both, so what follows is a summary of artists’ opinions and a sampling of show directors’ thoughts.
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