Mike Albin is a veteran photographer. He and his wife, Patty, who paints frames around his pictures, have
exhibited their mixed media works on the show circuit for nine years. Mike is also one of SA’s Florida reporters.
Patty and I have really had to take our sales efforts to a whole new level these past six months or so. It seems like almost every sale we make is like pulling teeth. The extra effort of delivering pictures, helping hang them and offering incentives to purchase immediately has been paying off, though. We’ve started 2008 with some really successful shows, and now we’re trying to keep the momentum going.
Our focus is not just to work harder but to work smarter, to be more productive at selling and to not let those almost-sales slip through our fingers and turn into be-backs who never come back. I’m exploring better sales tools that we can use to make our time and effort at shows more productive. Several tools we’re started using include: full-color brochures; full-color catalogs; CDs with PowerPoint presentations or with JPEG images of work; and appraisals.
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