Articles
Do-It-Yourself PR
July 2026, by Diane Sulg
Last fall, I saw many posts on social media promising makers they could teach them (for a fee, of course) how to get their products into Holiday Gift guides. These ads ran in October, November, and…
How To Get the Best Photos of 2D Art
July 2024, by Steve Meltzer
People are surprised when I tell them photographing 2D art can be more of a challenge than photographing 3D crafts. Although I have written about this and other issues you encounter when using a…
Maximize Your Trade Show Investment
March 2024, by Diane Sulg
Exhibiting at a trade show is exhilarating! Although it is multiple days, when it is over, it will seem like it went speeding by. Therefore, you want to make sure you take advantage of every…
Embrace the Seasons
November 2023, by Scott Obernberger
The fall and Christmas/holiday seasons are here. And for many of us, this is when we have our best sales. Too often, fall and holiday shows are viewed by artists as being second tier when in fact…
Make Craft Photos Shine
November 2023, by Steve Meltzer
Thanks to modern technology, even the simplest digital camera or smartphone can produce decent sharp and colorful photos. They are great for a family webpage or in a scrapbook. But as pleasant and…