Articles
Do-It-Yourself PR
July 2026, by Diane Sulg
Last fall, I saw many posts on social media promising makers they could teach them (for a fee, of course) how to get their products into Holiday Gift guides. These ads ran in October, November, and…
The Power of Public Relations
April 2026, by Diane Sulg
All handmade business owners should aim to have enormous notoriety. They want to become such a well-known brand that stores automatically seek their products for their shelves. Imagine how much…
Reading the Retailer’s Mind
March 2026, by Diane Sulg
For just a few minutes, I want you to think like a retailer. If you have been selling your crafts to individual customers, you are thinking, “Well, I am a retailer at times, so I already understand…
Inside Tips for 2026
January 2026, by Diane Sulg
We are at the end of one year and the beginning of another. It is a perfect time to take stock, not only of our inventory, but additionally, in the ways we can adapt to grow our business. There is…
Winning New Customers
October 2025, by Diane Sulg
Is there anything more satisfying than getting great orders from new customers? Or for that matter having your current wholesale customers place larger orders with more frequency? This is the way…