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Life on the Road Blog: Marketing Advice for Artists
July 2022, by Scott Obernberger
We are on the cusp of summer and hopefully everyone has a great show season planned out. As I get ready for the first of my outdoor shows, I always have to retrain myself – do I have all my…
Using Demographics to Market Art and Craft Products
October 2021, by Angie Landsverk
The power of observation has helped Scott Obernberger learn who buys his pottery, and he encourages other artists to do the same thing to figure out their demographics. “Every single show you have is…