Articles
How To Promote a Show
August 2023, by Carly Gilmore Cook, Gilmore Companies
Our events are only open three days, so we hit areas hard and fast with effective ads and extremely high frequency. For decades, we have used television (network and cable), radio, newspapers…
Amazing Grace
August 2023, by Diane Sulg
Every once in a great while, you are lucky to meet a simply lovely person. So, let me introduce you to Katherine Michael, a folk painter now living in Florida. Like most folk artists, Katherine…
Sale Trends at Shows
July 2023, by Angie Landsverk
This is photographer Sherri Goodlove’s first year doing art shows, and she is not seeing the sales she expected. “I have lowered some pricing on my larger pieces, but I can’t go much further, as…
Little Details Make a Big Impact
July 2023, by Steve Meltzer
It is in the details of an artwork or crafts piece that one’s skills are really on display. Close-ups highlight the intricacies of the artist’s skill and talent. And details play an important role…
Budget for Inflation
July 2023, by Angie Landsverk
Jewelry artist Sandy Calderone is adjusting her supply, travel, and lodging costs this show season due to inflation and what she is seeing at events. “If no one is buying, why get more supplies?…